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January 26-29, 2026
Choice Modeling Master Class, San Francisco
Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman PhD, President, Quant UX Association; Chair, Quant UX Con
January 26-29, 2026 at Fort Mason Center (9:30a-12:30p daily)
In this in-person course, you’ll learn hands-on how to run effective Choice-Based Conjoint Analysis and MaxDiff surveys. The 4 day workshop provides a complete and practical introduction to choice modeling surveys for industry researchers. You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data.
Registration is $1150 until January 5, 2026 (will be $1300 after January 5). See the note at the bottom of this page for additional discounts for non-profits, universities, or attendees who are not working.
For full details, see the Choice Modeling Master Class Description (Note: not available virtually.)
To register, visit Choice Modeling Master Class on TicketStripe. This is a live event in San Francisco.
January 22, 2026
Introduction to Data Handling in R, Online
Instructor: Chris Chapman, Co-author, R for Marketing Research and Analytics (Springer, 2019)
January 22, 2026 as an online webinar (10:00am-12:00pm Pacific Time)
Prepare for the Data Visualization course! This webinar is primarily for attendees of the Data Visualization class in San Francisco. It covers the basics of R that are prerequisites for the data visualization course (and is not required for that course if you already know R or Python).
Additional seats in this webinar are open to anyone else who is interested to learn the basics of R. You may attend live or watch the recorded session afterward.
Topics: basics of the R environment, loading data into R from CSV and XLSX files, and data handling.
Cost: Free. Limited seats are prioritized for attendees of the Data Visualization live course above.
Details and registration: visit Introduction to Data Handling in R. This event is hosted on the RingCentral Events webinar platform.
In Person Class Discounts: Non-Profits, Universities, and Researchers Not Working
We offer community support for our in-person classes, for anyone not working or employed by a non-profit organization. Details here.
Future Courses
Stay tuned for future classes & locations. We are currently planning:
Online: Marketing Segmentation Master Class, with Keith Chrzan
Tentative Dates: March 2-5, 2026. Online during Americas business hours and EMEA evening hours
Stay tuned for registration details in January 2026
Additional future topics include R programming; additional Segmentation coursework; Choice Modeling methods; and other Quant UX methods. We always consider virtual options when the topic is appropriate for a good virtual experience.
If you'd like to suggest a specific location or topic, let us know: Quant UX Class Suggestions
Volunteering
As a nonprofit organization, our classes are priced near the minimum possible, after facility fees, catering, and costs incurred by instructors. Currently we have sufficient volunteer assistants. For more affordable training options, please stay tuned as we offer additional virtual options in the future.
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